Advertisers control your social media community.
This isn’t quite true. Although big social networking sites like Fb or Twitter are publicly traded, the assertion rings true to social network users who are tired of their knowledge being collected by social networks and sold to manufacturers. If you are looking for a technology that allows many different businesses and companies to accurately track, and maximize their Business Marketing, Asset Management, Fleet Management, People Management, Tracking, Security, and Market Research, you should know more about geofencing marketing
Ello is an alternative social networking network, which could provide a solution for those who feel discouraged by social media marketing. Ello is known as the “anti-Facebook” in part for its opposition to promoting and private nature. Ello has received major publicity in just about every major media outlet including the New York Times (NYT), ABC Information, Gawker and New York Each Day Information.
This is the result of common customer suffering: Facebook and other social media networks using personalized information to show specific ads.
According to Wall Street Journal latest findings, unwanted ads and privacy concerns may be driving clients away from social-media marketing. Paul Budnitz is the founder of Ello and believes that Facebook users who feel irritated by the lack of privacy or the abundance of advertisements will turn to Ello.
The new social community will earn revenue from premium solutions and not advertising and marketing. Budnitz is a source of inspiration for many end users who have suggested features they’d pay extra for. Ello will not share information about subscribers to advertisers or data brokers with any third parties.
Ello’s positioning and PR plan are working beautifully. Ello can sign up 45,000 more users every HOUR. There have been some technical problems caused by the inflow of hackers, consumers, and other users. After its almost flawless introduction, there has been some criticism of Ello.
Ello is still a beta version. To join you will need an invitation. However, viewing other profiles gives marketers a wonderful taste of what to look forward to. The “feed”, which is a simplified version of Twitter, has a black-andwhite layout (among many other attributes buyers may be ready to buy to customise). Ello employees suggest that customers may be interested in a way to “Love” content. Consumers have the ability to touch on content material. A buyer can filter posts or activity into two groups: “Friends”, “Noise” and “Friends.”
However, just because manufacturers cannot advertise on Ello does not mean they are incapable of having a strong presence. Engagement on Ello depends less on discounts and promotional offers and more on making associations. Elizabeth Minton details this in her Brand’s Guide for Ello. Be aware that Ello members joined Ello to escape the commercialism associated with other networks. It should only be educational, entertaining, and social.
Ello allows manufacturers to be trusted and relevant in the anti-Facebook/antisocial community group. Marketers may want to request an invitation as soon as possible in order to build relationships with a group that is not being served by the social networking giants.