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Local SEO – Its Importance

Local SEO can be an important part of your SEO plan, particularly if you are a small to medium-sized business that depends on customers in the local area. The strategies available to you are numerous, including optimizing the content of your site using keywords and submitting your name, address, and phone number to different local directories. You can use these local SEO software tools to organize, track and optimize your local SEO. On local seo Houston you can learn more.

These 15 tools are all local SEO-related and you will find them very helpful. They are some available for a low price, but some are also completely free.

1. Google AdWords Keyword Planner

This tool is useful for boosting your local SEO keyword. The keyword research stage allows you to find out the local search volume and traffic of specific keywords. Keyword Planner lets you do research on the basis of geographic areas. The Keyword Planner is a free tool that can be used to help with local SEO keyword research.

2. The SEOProfiler

SEOProfiler offers the most powerful local SEO tool you could ever use. This tool includes features that include website audits, optimization of website pages, a backlink disinfection tool which identifies bad ones, a keyword tool for identifying local keywords, and customizable PDF reports.

3. Moz Local

Moz Local provides a basic tool for managing local listings. It allows users manage listings locally, claim submissions and verify them. Also, the tool can work with data-aggregators in order to push listings and make sure your business is found. Also, it will check all of your citations for errors and let you know if they are affecting your local SEO. Moz Local provides a breakdown of what types of categories and media are used in your citation.

4. BuzzStream

BuzzStream allows you to gain local backlinks by identifying and building relationships with local bloggers. BuzzStream also helps boost brand awareness locally. Also, the tool works well for content marketing and digital PR.

5. SEOPressor

SEOPressor provides a score for your site’s SEO and then gives suggestions and guidance for improving it. Even though it isn’t specifically designed to help you with local SEO, it will still be helpful. SEOPressor’s audit tool is of particular use, notifying you of pages that require optimization.

6. Whitespark Citation Search

Whitespark Local Citation Finder offers the most complete local listing management solution. Along with basic listing management, this tool will also help you determine where to list your small business for better local SEO ranking. Other features include the ability for users to monitor search rankings in a particular city and collect online feedback.

7. Synup

This tool allows you to easily submit your NAP data into local directories. The tool lets you manage listings locally, review listings and data and even analyze them. The directory list is the most complete you will find. You can check to see whether you already have credentials listed, you can add your NAP information to listing and you are able to fix any incorrect data.

8. Screaming Froggy

Screaming Frog also helps you to find and fix broken links so that your local search engine rankings are not affected. Other features, such as advanced ones are available at an additional cost.

9. Serplify

Serplify helps you achieve page one rankings on Google’s search results by adding the domains or locations that you wish to be ranked for, adding thousands and thousands unique, optimized pages of content to each keyword and mass indexing, optimising and syndicating your content.

10. Local SEO Checklist

The tool can help you boost your ranking in local SEO. As the tool includes 40 specific options which detail tasks for you to improve your website, increase your ranking and optimize it by improving your blog, on-page SEO and social media.

11. The Upcity Website Analyzer is a free tool that allows you to check your site’s performance.

UpCity acts as a sort of SEO report. The only thing you need to do is submit your website. This tool will analyse every element of the site, and compare it to other pages.

12. ReviewTrackers

ReviewTrackers helps you track customer feedback about your business. It is a very important tool for local SEO. It is a tool that collects and analyzes the feedback of over 70 online review sites to help you determine the brand’s recognition as well.

13. Copyscape

Nothing can harm your site as much as copied content. For both local SEO and for regular SEO, duplicate content will hurt your rank. Copyscape can be used to check your content for plagiarism.

14. PageSpeed Insights

The speed of your webpages will impact your rankings in the local search engines. Visitors will be less inclined to stick around if the pages take longer to load. This could have an impact on the bounce rate of your site, which can hurt your ranking. PageSpeed Insights is a tool that will review and suggest ways to improve the speed of your site.

15. Ahrefs

Ahrefs provides a detailed profile of all backlinks to any website. This can be used as part of your local SEO campaign. The tool allows you see the backlinks to your website, who’s linking and their anchor text. This tool allows you to also see the strength of backlinks from your competitors. The tool has been used by thousands users around the world.